Why Consistency Is So Important In Branding, Say Hello to Dreamy Presets

Hey guys! Well today I’m so happy to be sharing this post with you, especially as I prepare to leave for Blogpodium with some of my favourite blogging ladies! With blogpodium around the corner I’ve been giving a lot of thought to my blog, my online business and creative businesses in general.

We live in an age where you only have a short period to make a first impression. Apparently humans have the attention spans of goldfish these days so if you want to make a good first impression, you don’t have long to do it and the best way to do that is through your visuals.

stylish stock photos

As a blogger and social media manager I know how important high quality images are. In a perfect world we’d all have a perfect white room that gets lots of natural light and shelves full of stylish photo props but this is the real world and for most of us, that’s just not the case. That’s when stock photos come into play.

I won’t lie, when I first started this blog I never gave much thought to stock photos and how important visual branding is. As I’ve grown I’ve come to realize how important it is for your brand to have visual consistency and for that image to be impactful and high quality.

There are tons of photos out there on the internet but unless you have the license to use them, you’re putting yourself at risk for copyright infringement which is pretty much a creative business woman’s (or man’s) worst nightmare! The last thing you need is to end up getting into trouble for improperly using or crediting a photo that isn’t yours.

For a small fee, you can purchase photos that have been professionally shot, styled and edited and use them for your brand. I love the photos from Dreamy Presets as they’re pretty much a blogger’s dream come true!

In addition to the styled stock photos, I also love that you can purchase lightroom presets which are photo filters exclusively made for Lightroom. Each preset comes with over 20 filters you can choose from so that you only need to click a few times to get the most beautiful and on brand images that are designed just for bloggers to use easily and get amazing results. Just think about how much time this saves you from the hours of editing photos!

There are four filters to choose from: Barcelona, Milan, Santorini and Venice. Just look at what a difference these filters can make! I love the idea of using a filter on all of your photos so that across all platforms, you have visual consistency.

lightroom filter

When you’re running a blog or creative business, it’s great to find tools like these that can help you work smarter and faster without breaking the bank. I’m so glad there are affordable options like Dreamy Presets out there to help bloggers out!

What are some of your favourite tips for finding visual consistency with your brand or blog? Let me know in the comments below!

This post was sponsored by Dreamy Presets. Please note that as always all thoughts and opinions are 100% my own. Thank you for supporting the brands that support this blog.